‘White Coat Black Art’ is a radio documentary series on CBC Radio One that examines the business and culture of medicine. In 2010, host Dr. Brian Goldman explored the subject of Social Medicine. There is much debate among healthcare professionals about connecting with patients through social media. While there is the risk of serious consequences, many are using social networking to reach out to patients while maintaining ethical boundaries. This documentary explores the benefits and pitfalls of using social media as a tool to bridge the divide between professionals and patients.